Everyone loves when the weather starts to warm up, and dogs are no exception! But as most dog owners know, the effects of harsh Canadian winters and those hot summer days can take their toll on your pet. Thankfully, Pawsitive FX™ has come out with a brand new line of pet care skin products that are all natural, and were the winner of the Best New Product contest at the Calgary Pet Industry Trade Show. They have three balms (Happy Paws, Strong Paws, and Happy Snouts) to help soothe, heal and protect dog noses and paws so your dog can enjoy the good (and the not-so-good) weather in comfort!
Andy Birchall, Brand Manager of Pawsitive FX, gave us some insight into the company and this award winning line of products.
What was the inspiration behind the
company?
Pets are important. For many, pets become honorary
family members that provide unconditional love and bring a great deal of joy to
millions of households. Pawsitive FX™ is inspired not only by our own passion for pets, but
by the loyalty and dedication that pets show towards us.
Your site describes your products being
all-natural and sustainable, tell us about how you determine the ingredients
and ensure they are from sustainable sources?
We have worked with a local
formulator in Vancouver, B.C. with over ten years of experience in developing
innovative and high quality skincare and topicals. We procure our raw materials
exclusively from suppliers that source ethically produced ingredients that are
free from pesticides or chemicals. Pawsitive FX™ believes our furry family
members deserve the best care possible. All of the Pawsitive FX™ products are
manufactured in Vancouver, B.C. By maintaining close control over our supply-chain,
we can ensure that we are creating safe, sustainable and effective products
derived from ethical and pure ingredients.
Is it meant for dogs and cats?
Our current three balm products are intended for dogs. We hope to
expand our line very soon to include other animals, and are always developing
new ideas!
How is giving back to the community part of your business model?
Pawsitive FX™ is working to make “pawsitive” changes in the world, one
paw (or claw, flipper, or hoof!) at a time. We are proud to support selected
animal welfare organizations by
donating 25 cents per unit of product sold.
What has the feedback been like?
Customers have been
sending us in their before and after photos, and we could not be more pleased
to see the fantastic results! We love putting the customer’s mind at ease
knowing that their dog is not only going to feel better, but that our products
are safe and natural. Products are
currently only available in Canada, but we hope to expand soon.
Congratulations to
Pawsitive FX™ on their Best New Product Win, and
thank you to everyone who took the time to vote!
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