Friday, March 6, 2015

Nestlé Purina Responds to Beneful Class-Action Lawsuit




Nestlé Purina PetCare Canada 
Statement: Beneful Class Action Lawsuit

First and foremost, there are no quality issues with Beneful.  Beneful is a high quality, nutritious food enjoyed by millions of dogs every day.  In fact, in 2014, nearly 1.5 billion Beneful meals were served to millions of happy, healthy dogs who enjoy and thrive on this food.

Recently, a class action lawsuit was filed against Beneful in Northern California.  We believe the lawsuit is baseless, and we intend to vigorously defend ourselves and our brand.  Beneful had two previous class action suits filed in recent years with similar baseless allegations, and both were dismissed by the courts.   Class action suits are common in business these days.  They are not indicative of a product issue.

Beneful is backed by Purina’s strict quality controls and comprehensive food safety program.

Like other pet foods, Beneful is occasionally the subject of social media-driven misinformation.  On-line postings often contain false, unsupported and misleading allegations that cause undue concern and confusion for our Beneful customers.

Bottom line:  Consumers can continue to feed Beneful with total confidence.

At Purina we’re passionate about pets.  We encourage anyone with a comment or question about Purina to contact us directly at the toll-free number on every package.  For answers to FAQs about Beneful, go to https://www.beneful.com/frequently-asked-questions.


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